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To Google, this is an indication that users aren’t impressed with your website. In other words, a lower bounce rate shows that users actually enjoy browsing your site. Not only will pages that load faster lower your bounce rate, but Google’s algorithm also uses it as a factor when ranking websites. And Google is looking for content that has more value than what’s already available in search results. Which means the user wants to do some research before deciding what to purchase. For example, enter the keyword “pet food” into the tool to see what the intent of the keyword is. If you start with “pet food” as the seed keyword, you can expand the group “Buy.” And then click “Dog” to get keyword ideas that incorporate those terms as well. Which is the process of researching keywords you think your audience would use when searching on Google.

Start Ranking on Google

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As expected, we are mostly ranking for informational keywords, since most of the content we write is focused on teaching and informing people. This lets us know that our SEO efforts are aligned with the main purpose of my website, which is to provide information. Overall, the Position Changes tab is a great way to keep track of your keyword portfolio quickly and easily. Rather than scrolling through all your keywords to spot ranking improvements or issues, you can streamline the process by using the filter options to gain insights more efficiently.

On-Page SEO

While these visuals can help add value for your readers, they also provide GREAT opportunities to build backlinks as they’re highly shareable. You can’t just take a “publish and pray” approach to content marketing and HOPE that people link to you. But for your content to get links people need to actually see it. The more backlinks your site has, the higher you may be able to rank. Capitalizing on keywords I’m already ranking for without trying. This makes your content more compelling and easier to understand. Additionally, by selecting “Keyword SERP analysis,” you can view your competitors for a specific keyword and compare your position in the search with theirs. To do Google Rank , just click “Start tracking” on the position’s analyzer result page. Start a free trial to access the list of 50 popular keywords for which you rank. Lastly, don’t forget to add visuals to further appeal to the site users (see previous step). You’ve got less than a minute to make an impression on your website visitors. Despite people spending more time online, there’s lots of information to consume and only the best results attain engagement. Google Search Console is a comprehensive Google rank checker, enabling you to track your website’s ranking performance. Usually, building backlinks means you need to reach out to other website owners to see if they’d be willing to link to your website. Off-page SEO is a set of tactics implemented outside of your own website that can help improve your rankings.